The Exercise Create a storyboard where the image does not depend on the text and the text adds something new to the narrative. This exercise is a light-hearted look at the role of image and text. Aim for it to be around 10 frames long. Draw the picture storyboard first and then add the text. […]
Category: Part 4 Coursework
Exercise 4.4: Captioning Newspaper Images
Exercise Over the space of a few weeks gather newspapers that you can cut up, preferably including a mixture of different political points of view. Have a look through and cut out some images without their captions. You could choose advertising images or news. For each image, write three or four different captions that enable […]
Exercise 4.2: Impact of Text
Exercise Choose a day that you can spend out and about looking with no particular agenda. Be conscious of how images and texts are presented to you in the real world – on billboards, in magazines and newspapers, and online, for example. Make notes in your learning log on some specific examples and reflect upon […]
Research: Rhetoric of the image – anchorage and relay
Learning from reading paper I read Barthes’ Rhetoric of the Image (Barthes, 1964) in which he uses the image of an advertisement for Italian food ingredients, but used within France, to illustrate his concepts (see Fig 1.) The overarching thrust of his paper (which is written in his usual style and means that it takes […]
Exercise 4.1: Looking at Advertisements
This reflection is based upon Dawn Woolley’s assessment of the avert “There’s a science to looking good” (Woolley, 2016). This is an advert for Clinique face wash for men along with some kind of scrubbing machine – both produced in a metal looking grey (see Fig. 1). The initial part of the analysis focuses on […]